As coaching becomes more popular, you'll be seeing more press coverage. Here is a list of some articles on coaching that you might like to read.

• "Why Do I Need a Coach?", page 5, Peggy Simon, Women as Mentors, Winter 1999

• "Coaching as a Tool for Business", page 7, Peggy Simon, Women as Mentors, Spring 1999

• "Good-bye, Couch. Hello, Coach" Mary Ellin Lerner, USA Weekend, 3/3/01

• "Coaches Find Well Paid Niche in Fast-Paced Lives" Jacqueline L. Salmon, The Washington Post, 2/20/01

• "Why should the Tiger Woods and Anna Kournikovas of the world be the only ones to get a little coaching? Just because there's no field or net doesn't mean the rest of us can't benefit from a little whistle-blowing help from the sidelines." Tralee Pearce, The Globe and Mail, 8/26/00

• "Someone to Help Resolve All Your 'Issues.' Dissatisfied with life? A 'coach' can make you stick to a plan designed to maximize your potential." Patricia Ward Biederman, Los Angeles Times, 8/8/00

• "Show Me the Money" Dr. Carole Kunkle-Miller, Working Woman, 10/00

• "Reach for the Stars with Coaching" Helen Huntley, San Jose Mercury News, 4/24/00

• "So, You're a Player. Do You Need a Coach?" Betsy Morris, Fortune, 2/21/00

• "It takes a strong stomach to listen to how other people see you" Tony Schwartz, Fast Company, 3/00

• "The (Un)Therapists," Wendy Cole, Time Magazine, 10/16/00